Tournament Dates
April 11-17 2011
Site
Harbour Town Golf Links at The Sea Pines Resort is recognized as one of America’s top courses, and is repeatedly selected by the PGA TOUR professionals as one of their favorites
The Sea Pines Resort occupies 5,000 acres on the southern most tip of Hilton Head Island. It offers accommodations, recreation, and sports amenities unequaled by any other PGA TOUR stop in the country
Purse
$5.7 million.
History
41st event. Harbour Town Golf Links was designed by Pete Dye, in consultation with Jack Nicklaus, in the fall of 1969. An incredible number of past champions such as Arnold Palmer, Jack Nicklaus, Nick Faldo, Hale Irwin, Bernhard Langer, Johnny Miller, Greg Norman, Nick Price,Tom Watson and the late Payne Stewart have become enshrined in the World Golf Hall of Fame.
History of Contributions
More than $18 million has been distributed to those in need throughout South Carolina and Georgia since 1987. In 2008, $1.7 million was distributed to charitable organizations, the arts, medical institutions and for college scholarships.
Economic Impact
Each year the Verizon Heritage pumps more than $84 million into the State of South Carolina’s economy
Demographics
62% of spectators have an annual income over $75,000
Average age is 50 and 86% are college - educated
Volunteer Effort
More than 1,200 volunteers work throughout tournament week
Attendance
135,000 people attend the Verizon Heritage each year
Television
The Golf Channel Thursday - Friday, April 16-17, 3:00 - 6:00 pm
CBS Sports Saturday - Sunday, April 18-19, 3:00 - 6:00 pm
XM Satellite Radios
Channel 146 Thursday - Sunday, April 16-19, 12:00 - 6:00 pm
In addition to live coverage, Fox Sports Affiliates carry the tournament to Australia, Pan-Asia, France, Spain, South Africa, Germany, Mexico, Venezuela, New Zealand, Singapore and South Korea. BSKYB and CNBC Europe airs the tournament to more than 60 million potential households throughout the United Kingdom and Europe.
The Verizon Heritage also receives exposure through the official website of the PGA-TOUR www.pgatour.com and through www.verizonheritage.com.
